Paid Media News by Eric Mandell

Taylor Swift's 'Patient Zero' loses 45% of YouTube views in second week

Reported by Paid Media News
15
News

TLDR

YouTube views for Taylor Swift's 'Patient Zero' dropped 45% in its second week, with official music video accounting for only 64% of total views.

PPC Land reports that Taylor Swift's 'Patient Zero' experienced a significant viewership decline, falling from 24.8 million views to 13.7 million globally between weeks one and two, while a 49-week-old country song reclaimed the US No. 1 chart position. The official music video drew a median of 64% of the song's total YouTube views, leaving a substantial portion unaccounted for across other sources and uploads.

Topics:Social Media Marketing
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