Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

Threads has launched Gems, an in-app rewards system that automatically highlights original posts and replies that generate value and discussion.

YouTube plans to test its Ask YouTube feature within the Shorts player, initially in English on select videos.

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.

TikTok signed an exclusive content deal with Made By Us Studios for select microdrama series from high-profile creators.

YouTube views for Taylor Swift's 'Patient Zero' dropped 45% in its second week, with official music video accounting for only 64% of total views.

Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.

Threads is expanding parental supervision features to let parents see which accounts their teens have blocked.

X launched an MLB Gametime hub offering real-time scores and fan conversations, mirroring its existing NFL experience.

TikTok awarded Rebecca Yarros's "Fourth Wing" its inaugural European Bestseller of the Year honor for BookTok-driven sales.