TikTok Shop launched group deals, auction tools, and carousel shopping features for UK merchants.

WhatsApp is letting account holders invite non-users to chat via shareable guest links, though guests will have limited call functionality.

Marketers facing difficulty measuring influencer campaign ROI are responding by increasing spend on influencer content amplification as a measurement workaround.

VAB's June 2026 survey found 53% of Black creator followers would purchase brands featured in their TV shows, compared to a 55% overall average.

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.

TikTok signed an exclusive content deal with Made By Us Studios for select microdrama series from high-profile creators.