Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.

Google formalized prediction market advertising rules by adding a dedicated section to its main Ads policy documentation.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

OpenAI is deploying human account managers to assist advertisers and agencies managing ChatGPT Ads.

Meta coordinated with police to remove 3.7 million scam accounts across Facebook and Instagram in West Africa, resulting in 28 arrests and freeing 117 trafficking victims.

Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.