Paid Media News by Eric Mandell

As Q3 Results Show Growth, Advertisers Pour Spending Into Social and Retail Media

By Paid Media NewsReported by Paid Media News
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TLDR

Major ad holding companies report Q3 growth as brands redirect spending toward social platforms and retail media channels heading into Q4.

Advertisers are accelerating their media spending toward social platforms, video, and retail media channels in Q4 2026, with major agency holding companies—Omnicom, Havas, and Publicis—reporting positive year-on-year growth in Q3, according to Digiday. Despite the upward trend, media buyers remain cautious about potential political disruptions that could affect advertiser confidence as the holiday season approaches.

Topics:Paid Search & AdvertisingSocial Media Marketing
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