Paid Media News by Eric Mandell

Google enables PMax image extraction by default starting December 4; API tools need to send OPTED_OUT to maintain previous settings

Reported by Paid Media News
52
News

TLDR

Google is activating automatic image extraction for Performance Max campaigns by default from December 4, requiring API users to opt out if they want to maintain existing settings.

Google is turning on automatic image extraction for Performance Max campaigns by default starting December 4, ending account-level Dynamic images settings as a blanket protection for new campaigns. API tools must now explicitly send OPTED_OUT to preserve prior configurations for campaigns that need it, as reported by PPC Land.

Topics:Paid Search & AdvertisingTools & Platforms
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