Paid Media News by Eric Mandell

Amazon Ads' ₹15,000 starter budget contradicts its own ₹500-per-day spending recommendation

Reported by Paid Media News
35
Analysis

TLDR

PPC Land flags a mathematical discrepancy in Amazon Ads' starter budget guidance for Indian sellers.

PPC Land highlights an inconsistency in Amazon Ads' messaging to new Indian sellers: the platform recommends a ₹15,000 starter budget but simultaneously advises ₹500 daily spending, which over a typical campaign duration of 45–60 days would cost ₹22,500 to ₹30,000. The outlet also notes that the ₹26,000 in ad credits offered to new sellers is contingent on meeting additional spending thresholds.

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