Paid Media News by Eric Mandell

Google Ads API v26 introduces 15 search lift metrics to measure ad-driven searches

Reported by Paid Media News
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TLDR

Google's Ads API v26 adds 15 search lift metrics alongside Local Services Performance Max API support and removes political ad declaration requirements for non-EU campaigns.

Google released Ads API v26 with 15 new search lift metrics designed to measure ad-driven searches, enabling advertisers to better quantify campaign impact. The update also enables Local Services Performance Max campaigns to be built via API and removes the political ad declaration requirement for non-EU campaigns, though the article notes breaking changes to travel bid code that require attention.

Topics:Paid Search & Advertising
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