Eric Mandell — Paid Media News

Google Ads now requires at least one asset group to prevent invalid final URL errors

Reported by Eric Mandell
32
News

TLDR

Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.

Google updated its destination not working policy document to include new guidance for advertisers, adding that campaigns require at least one configured asset group or may trigger an "invalid final URL" error during setup even when the destination URL itself is functional.

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