Paid Media News by Eric Mandell

Ruggable redirects 10% of ad spend from performance channels to influencer and TV partnerships

Reported by Paid Media News
35
News

TLDR

Ruggable is reallocating about 10% of its ad budget away from performance channels like Meta toward influencers and connected TV, with plans to expand that shift by 15–20% next year.

Digiday reports that Ruggable has shifted roughly 10% of overall ad spend from performance marketing channels like Meta to brand-focused channels including influencer partnerships and connected television over the past 18 months, with chief marketing officer Lauren Sherman-Kaoud signaling plans to grow that allocation by an additional 15–20% in the coming year as digital ad costs climb and performance deteriorates.

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