Lumen study finds purchase intent requires a median 47 seconds of ad attention across campaigns
Reported by Paid Media News
45
Research
TLDR
Lumen's analysis of 270 campaigns using Amazon Ads and Cint data found that purchase intent requires a median 47 seconds of viewer attention.
Lumen analyzed 270 cross-media campaigns using Amazon Ads and Cint brand lift data to determine that purchase intent requires a median 47 seconds of ad attention. The research is published as a gated white paper, which limits independent verification of the methodology and findings by media buyers and industry practitioners.
Topics:Paid Search & Advertising
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