Paid Media News by Eric Mandell

Prebid presents vision for open-internet ad tech independent of Google

Reported by Paid Media News
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News

TLDR

Prebid, a non-profit ad-tech organization, outlined plans to reduce publisher and independent ad-tech reliance on Google's dominance in the sell-side auction.

At an industry ad-tech conference, Prebid presented a strategy to build an open-internet alternative to Google's ad-tech ecosystem, focusing on sell-side solutions for publishers and independent vendors. The initiative aims to give publishers and ad-tech platforms greater control over their monetization and reduce dependency on Google's auction infrastructure.

Topics:Paid Search & AdvertisingTools & Platforms
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