Paid Media News by Eric Mandell

LinkedIn Debuts Company Intelligence API for Revenue Attribution

Reported by Paid Media News
35
Product announcement

TLDR

LinkedIn has launched a Company Intelligence API that lets attribution partners match paid and organic engagement data to company accounts for revenue tracking.

PPC Land reports that LinkedIn has introduced a Company Intelligence API designed for attribution partners to access company-level engagement metrics—both paid and organic—and connect them to CRM revenue data for attribution analysis.

Topics:Paid Search & AdvertisingTools & Platforms
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