Eric Mandell — Paid Media News

Pinterest renames campaign objectives to streamline advertiser focus

Reported by Eric Mandell
28
Product announcement

TLDR

Pinterest renamed its campaign objective labels to help advertisers better understand and select the right ad format for their goals.

Pinterest updated its campaign objective terminology to clarify what each campaign type does, aiming to reduce confusion when advertisers set up new ads. The change affects how campaign purposes are labeled and presented in the platform's interface, though the underlying campaign mechanics remain unchanged.

Topics:Paid Search & AdvertisingTools & PlatformsSocial Media Marketing
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