Eric Mandell — Paid Media News

Omnicom Media releases study on ad avoidance causes and advertiser solutions

Reported by Eric Mandell
28
Product announcement

TLDR

Omnicom Media published research on why consumers use ad blockers and avoidance tools, plus advertiser responses to the trend.

Omnicom Media released a study titled "From Tuned Out to Leaned In: How to Combat Ad Avoidance" examining the causes of ad avoidance and potential solutions for advertisers, as shared by Joanna O'Connell, the holdco's chief intelligence officer for North America, ahead of Advertising Week.

Topics:Paid Search & Advertising
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