Eric Mandell — Paid Media News

AppLovin and Unity face off in court over ad-tech data access and proprietary information

Reported by Eric Mandell
35
News

TLDR

AppLovin and Unity are litigating over data-leakage rights in mobile ad transactions, raising questions about where one company's observation privileges end and another's proprietary data begins.

Digiday reports that AppLovin and Unity, two mobile advertising platforms, are in a legal dispute over data access in ad transactions. The case, formalized through court filings in San Francisco, centers on how much proprietary information one company can observe during another's ad sales—a distinction that could set precedent across the ad-tech industry.

Topics:Paid Search & AdvertisingTools & Platforms
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