Eric Mandell — Paid Media News

The New York Times prioritizes selective ad tech partnerships over volume, says revenue operations VP

Reported by Eric Mandell
28
Interview

TLDR

The New York Times' VP of revenue operations discusses the publisher's philosophy of vetting ad tech partners for quality rather than accepting every available SSP integration.

In an interview with AdExchanger, Courtney Glaze, VP of revenue operations at The New York Times, explains the publisher's approach to ad technology partnerships, emphasizing that every SSP and ad tech vendor must justify its inclusion in the stack rather than being added by default for increased competition and demand.

Topics:Paid Search & Advertising
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