Paid Media News by Eric Mandell

Nectar indexes 6,728 Amazon audience segments to optimize sponsored search bids

Reported by Paid Media News
35
News

TLDR

Nectar's system segments Amazon shoppers to help advertisers boost bids for repeat customers and suppress bids for one-time buyers.

Nectar has indexed 6,728 Amazon audience segments to enable advertisers to adjust Sponsored Products and Sponsored Brands bids based on buyer behavior, targeting repeat customers with higher bids while lowering spend on one-time shoppers. The tool reportedly helped achieve significant cost-per-click reductions in early testing.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

25
News

LinkedIn Says ABM Attribution Rebuilding Increased Budget

LinkedIn published a case study claiming an Australian energy broker increased ABM budget allocation after rebuilding attribution tracking with third-party tools.

Paid Search & Advertising
28
News

Salesforce Hunter Agent Integrates Demandbase Intent Data

Salesforce's Hunter agent now includes Demandbase intent data access in its pilot without requiring a separate contract.

Paid Search & AdvertisingTools & Platforms
35
News

Google Ads API v26: 15 New Search Lift Metrics

Google's Ads API v26 adds 15 search lift metrics alongside Local Services Performance Max API support and removes political ad declaration requirements for non-EU campaigns.

Paid Search & Advertising
35
Analysis

Amazon Ads' ₹15,000 budget contradicts ₹500/day spending guidance

PPC Land flags a mathematical discrepancy in Amazon Ads' starter budget guidance for Indian sellers.

Paid Search & Advertising