Eric Mandell — Paid Media News

Meta will let Threads advertisers skip Instagram accounts

Reported by Eric Mandell
35
News

TLDR

Meta is decoupling Threads and Instagram ad account requirements, letting advertisers run Threads campaigns without maintaining identical usernames on both apps.

Social Media Today reports that Meta is gradually separating Threads and Instagram, removing the requirement that businesses maintain identical usernames on both platforms to run promotions. The shift lets advertisers manage Threads campaigns independently of Instagram.

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