LinkedIn publishes new guide to B2B conversion tracking

OpenAI will automatically enhance existing ads with creative improvements starting October 30 unless advertisers opt out.

Madhive integrated AdImpact data on local CTV spending across 54,000 advertisers to help local TV buyers and sellers navigate midterm ad competition.

DV360 buyers can now layer LinkedIn's job title, industry, and seniority targeting onto connected TV campaigns in the US through Microsoft Monetize.

Google Ads now lets retailers apply bid multipliers between 1.1x and 5x specifically for new customer acquisition across Search, Shopping, PMax, and Demand Gen.