Google updates Location asset guidance with improved clarity and troubleshooting help
Reported by Eric Mandell
28
News
TLDR
Google revised its Location asset requirements documentation in September to improve clarity and add troubleshooting guidance without altering enforcement policy.
Google updated its Location asset requirements in September, refining terminology, improving readability, and adding troubleshooting resources for advertisers. The changes apply to location assets—ad supplements displaying business information like address, phone number, hours, and ratings—but Google confirmed no shift in policy enforcement or how existing rules are applied. Location assets draw business data from Google Business Profile, which remains subject to Google's standard advertising policies and location-specific requirements.
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