TLDR
Google AdSense now requires identity verification at $0 earnings instead of waiting until a publisher reaches $10.
Google updated its AdSense help documentation to lower the identity verification threshold to $0, meaning publishers must now complete verification immediately rather than waiting until they accumulate $10 in earnings.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.