Eric Mandell — Paid Media News

Google Ads Adds Reporting Segments for Loyalty Program Members

Reported by Eric Mandell
32
News

TLDR

SERoundtable reports Google Ads now lets advertisers segment performance reporting by loyalty program members, following the platform's earlier addition of a loyalty program member targeting option.

Google Ads has extended its loyalty program member capabilities by enabling advertisers to segment reporting data by this audience type. The platform previously introduced a customer retention targeting option for loyalty program members; the new reporting feature allows advertisers to measure and analyze performance specifically for that segment.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

35
News

Google Ads Relaxes Business Name Policy for Some Advertisers

Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.

Paid Search & Advertising
35
Product announcement

Microsoft Ads Optimization Experiments Now Available

Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.

Paid Search & AdvertisingTools & Platforms
32
News

Google Ads Asset Group Required to Avoid URL Error

Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.

Paid Search & AdvertisingTools & Platforms
35
News

LiveRamp Adds First-Party Audiences to ChatGPT Ads Platform

LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.

Paid Search & AdvertisingTools & Platforms