TLDR
Google Ads is rolling out an AI-powered sitelink suggestion feature to help advertisers identify and add new ad extensions.
SERoundtable reports that Google Ads now includes a new feature within the advertiser console that automatically suggests sitelinks to add to ad extensions, streamlining the process of expanding ad visibility and click-through paths for PPC campaigns.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.