Google Ads now lets Performance Max advertisers cap Search partner spending at zero

A Google Ads product manager clarified that adjusting target or budget on a steady campaign won't reset the learning period.

Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.

Google's Universal Cart notifies retailers only at the point of purchase transfer, leaving them without visibility into earlier cart abandonment or product-save signals.

Lacuna has received TCF vendor ID 1648, enabling its ad exchange to be named in EU publisher consent strings.