Google Ads PM: Budget or Target Changes Won't Trigger New Learning Period

Google's Floodlight system can now use signed-in user data to recover previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360.

Google's Universal Cart notifies retailers only at the point of purchase transfer, leaving them without visibility into earlier cart abandonment or product-save signals.

Lacuna has received TCF vendor ID 1648, enabling its ad exchange to be named in EU publisher consent strings.

Safari now limits server-set cookies to 7 days on tracking subdomains that share fewer than 16 IPv4 address bits with the main domain.