Eric Mandell — Paid Media News

Google Ads Introduces Holistic and Growth Modes for Budget Allocation Strategy

Reported by Eric Mandell
35
Product announcement

TLDR

Google Ads added Holistic and Growth modes to its budget allocation recommendations, letting advertisers either reallocate spend between campaigns or inject fresh budget into top performers.

Google Ads rolled out two new budget allocation modes in its Recommendations tab. Holistic mode shifts spending from underperforming campaigns to top-performing ones for greater efficiency, while Growth mode keeps all existing campaign spend intact and adds new budget only to top performers.

Topics:Paid Search & AdvertisingTools & Platforms
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