Google Ads promotional credits being invalidated after advertisers meet spending thresholds

PPC consultant David Melamed reported encountering cases where Google Ads promotional credits were invalidated after advertisers met the spending requirements to earn them, with one instance involving a $3,200 credit marked invalid more than a month after the spend occurred. Melamed noted that invalidated credits typically have no obvious appeal path, and advertisers cannot reverse the ad spend that already qualified them for the offer. Google Ads Liaison Ginny Marvin acknowledged the complaint on LinkedIn but did not explain why the credits were invalidated or indicate plans to change the dispute process, as Search Engine Land reports.