TLDR
Google published a help document explaining how commerce partners can share first-party data segments with advertising partners through Google Ads.
Google released official documentation outlining commerce audience sharing, a feature that lets retailers and marketplaces share first-party data segments with their advertising partners such as brands or sellers.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.