Paid Media News by Eric Mandell

Apple blocks identity resolution providers in Safari

By Paid Media NewsReported by Paid Media News
35
News

TLDR

Apple has blocked identity resolution providers in Safari, restricting how advertisers can track and identify users across the web.

AdExchanger reports that Apple officially blocked identity resolution providers in Safari this week. Cybersecurity researcher Zach Edwards of DecryptAds contextualized the move and discussed how programmatic channels are monetizing AI-generated content.

Topics:Paid Search & AdvertisingTools & Platforms
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