Paid Media News by Eric Mandell

Apple's App Store creative guidelines now prohibit discount prices in search results and product headers

Reported by Paid Media News
35
News

TLDR

Apple updated its App Store guidelines to ban discount pricing from creative assets displayed in search results and product page headers.

PPC Land reports that Apple has clarified its creative guidelines (rule 2.3.14) to prohibit sale prices from appearing in App Store search results and product page headers, with the change rolling out October 16. The update affects how app marketers can present pricing in promotional materials on the platform.

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