Eric Mandell — Paid Media News
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35
News

Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.

Paid Search & Advertising
35
Product announcement

Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.

Paid Search & AdvertisingTools & Platforms
35
News

LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.

Paid Search & AdvertisingTools & Platforms
32
News

Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.

Paid Search & AdvertisingTools & Platforms