Paid Media News by Eric Mandell

Courvoisier launches first global campaign in years, betting on house-party culture as spirits sector faces post-COVID pressure

Reported by Paid Media News
15
News

TLDR

Courvoisier rolled out its first global campaign in years across social, retail, TV, and outdoor channels, emphasizing house-party culture amid ongoing pressure in the spirits category.

Courvoisier is launching its first global campaign in years, focused on house-party culture and running across social, retail, TV, and out-of-home channels, as the spirits category continues to face headwinds following pandemic-era growth.

Topics:Social Media Marketing
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