TLDR
YouTube enabled creators to earn affiliate commissions by tagging AliExpress products directly in videos.
YouTube has partnered with AliExpress to let creators tag the e-commerce platform's products in their videos and earn commissions on resulting sales, expanding the monetization options available to content producers on the platform.
TikTok published promotional guidance for Black Friday and Cyber Monday featuring case examples from brands like Princess Polly, Dossier, and SharkNinja.
Instagram is continuing its Rings awards program to showcase top creators alongside celebrity judges including Donatella Versace and A$AP Rocky.
Courvoisier rolled out its first global campaign in years across social, retail, TV, and outdoor channels, emphasizing house-party culture amid ongoing pressure in the spirits category.
YouTube is testing bonus incentives for selected Shorts creators and expanding its affiliate shopping program with updated analytics.