TLDR
Google's Demand Gen product adds new messaging, travel, and creative capabilities in its August update.
Google's Ads & Commerce Blog announced new features for YouTube's Demand Gen product, including messaging, travel, and creative tools designed to help advertisers drive leads and acquire customers.
Meta announced new advertising features at its 2026 Brand Building Summit, including Ads Super Burst, First Impression Ads, expanded Reels Trending Ads, and Aggregated View Time metrics.
WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.
Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.
Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.