Eric Mandell — Paid Media News

Google Ads Opens Conversion Lift Measurement to Self-Service Setup

Reported by Eric Mandell
35
News

TLDR

Google Ads now lets advertisers set up conversion lift measurement without contacting a representative, provided they meet minimum thresholds of 1,000 conversions and $5,000 spend.

Google updated its help documentation to enable self-service setup of Conversion Lift measurement in Google Ads, removing the previous requirement to work with a Google Ads representative. The feature is available to advertisers with at least 1,000 observed conversions and a $5,000 budget.

Topics:Paid Search & Advertising
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