Eric Mandell — Paid Media News

Walmart launches TV advertising business as Amazon expands body-tracking capabilities

Reported by Eric Mandell
25
News

TLDR

Walmart is entering the TV ad market while Amazon expands its ability to track customer body shapes.

Walmart is making a push into television advertising, and Amazon is expanding its customer tracking capabilities to include body-shape data, as reported by AdExchanger.

Topics:Paid Search & Advertising
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