Paid Media News by Eric Mandell

UniLED wins verification of every Talon US digital out-of-home campaign

Reported by Paid Media News
15
News

TLDR

UniLED has secured verification capability for all of Talon's US digital out-of-home ad placements using hour-level checks and Geopath audience data.

UniLED has won the right to verify every Talon US digital out-of-home campaign, providing hour-level play and impression checks alongside Geopath audience validation. No implementation start date or fee structure was disclosed.

Was this useful?
Share

Related articles

35
News

OpenAI expanded ChatGPT ad availability to 26 new countries, bringing total advertiser access to 89 markets.

Paid Search & Advertising
35
News

Publicis is permitted to complete its $2.2B LiveRamp acquisition under five-year FTC oversight requiring SOC-2 audits and neutral client access.

Paid Search & Advertising
35
News

Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.

Paid Search & Advertising
28
News

The European Commission is preparing a study examining five dispute settlement challenges under the Digital Services Act following a meeting with major online platforms.

Paid Search & Advertising