Paid Media News by Eric Mandell

Publicis to Operate LiveRamp Under Five-Year FTC Oversight Following $2.2 Billion Acquisition

Reported by Paid Media News
35
News

TLDR

Publicis is permitted to complete its $2.2B LiveRamp acquisition under five-year FTC oversight requiring SOC-2 audits and neutral client access.

The FTC cleared Publicis's acquisition of LiveRamp on condition that the holding company operate the data platform under five-year oversight, maintain neutral access for rival agencies' clients, and undergo SOC-2 audits every six months. PPC Land reports the conditions are detailed across 14 pages, though the full deal terms remain partially opaque.

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