Celebrity Traitors Stories Generate 1 Million Page Views Across Publisher Network
Reported by Paid Media News
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Analysis
TLDR
TV show Traitors generated 1 million article page views across Taboola's publisher network, but the audience was smaller than peak Strictly traffic on the same platform.
PPC Land examined the correlation between TV ratings and article traffic for Celebrity Traitors, which peaked at 371,200 reads across Taboola's publisher network on October 2 as the show drew 8.9 million TV viewers. The analysis explored why a larger television audience didn't translate to proportionally higher article traffic compared to the Strictly competition.
Topics:Social Media Marketing
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