Paid Media News by Eric Mandell

Substack launches sponsored access formats allowing brands to fund reader paywalls

Reported by Paid Media News
28
Product announcement

TLDR

Substack is rolling out three new ad formats that let brands sponsor reader access to paywalled content, though pricing and launch details remain unannounced.

Substack is introducing sponsored access options that allow brands to fund either a month of free access for readers or sponsor individual paid posts, with survey tools from Kantar available for larger campaigns. No pricing or official launch date has been disclosed yet.

Topics:Paid Search & AdvertisingSocial Media Marketing
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