Paid Media News by Eric Mandell

Media buyers report record NBA ad demand for 2026-27 season, with spending accelerating across linear, streaming, and social channels

Reported by Paid Media News
25
News

TLDR

Media buyers report strong demand for NBA advertising across linear TV, streaming, and social platforms as the 2026-27 season opens.

As the 2026-27 NBA season begins, advertisers are increasing spending on basketball-related ad inventory, including linear and streaming coverage, paid social, and creator partnerships targeting the league's younger audience demographics, according to comments from media buyers including Horizon Media's Adam Schwartz.

Topics:Paid Search & AdvertisingSocial Media Marketing
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