Paid Media News by Eric Mandell

IAB Tech Lab Launches OpenDirect API for Automated Guaranteed Media Buying

By Paid Media NewsReported by Paid Media News
35
Product announcement

TLDR

IAB Tech Lab's OpenDirect API standardizes how advertisers programmatically search, price, and book publisher inventory without manual RFP processes.

PPC Land reports that IAB Tech Lab has unveiled OpenDirect, an API specification designed to automate guaranteed media buying. The standard lets advertisers search, price, reserve, and book publisher inventory directly through an API, eliminating the need for email-based request-for-proposal workflows.

Topics:Paid Search & AdvertisingTools & Platforms
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