Paid Media News by Eric Mandell

IAB Tech Lab Introduces Deals API Standard for Programmatic Ad Transactions

By Paid Media NewsReported by Paid Media News
35
Product announcement

TLDR

IAB Tech Lab released a standardized Deals API to streamline how programmatic deal terms flow from supply-side platforms to demand-side platforms.

PPC Land reports that IAB Tech Lab has introduced the Deals API, a standard protocol designed to push agreed programmatic deal terms from SSPs to buyers' DSPs, while also identifying the curator and associated fees. The standard aims to improve efficiency and transparency in programmatic ad transactions.

Topics:Paid Search & AdvertisingTools & Platforms
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