Paid Media News by Eric Mandell

Server-side tracking still requires consent under GDPR and ePrivacy law, iubenda clarifies

By Paid Media NewsReported by Paid Media News
45
News

TLDR

iubenda clarifies that moving tracking infrastructure server-side doesn't exempt marketers from GDPR and ePrivacy consent requirements.

iubenda published a guide on October 23 clarifying that shifting tracking tags to server-side infrastructure does not alter legal obligations under GDPR and ePrivacy law to obtain user consent before processing personal data. The location of data collection—client-side or server-side—doesn't change the requirement to ask permission first, the company explains.

Topics:Paid Search & AdvertisingTools & Platforms
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