Meta's Muse reaches 10 million US downloads in 40 days, per Sensor Tower analysis
Reported by Paid Media News
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TLDR
Meta's AI image-generator Muse reached 10 million US downloads in 40 days, ranking among the fastest-growing apps since 2015, though early retention metrics suggest uncertainty about staying power.
Meta's Muse achieved 10 million US downloads in its first 40 days, per Sensor Tower data—a pace matched by only 11 other apps since 2015. The company backed the launch with 39% of its October ad spend; early data shows a 23% two-week retention rate, leaving questions about whether the momentum will persist as promotional intensity drops.
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