Paid Media News by Eric Mandell

Invoca's AI agents now book patient appointments directly in Epic and four other EHR platforms

Reported by Paid Media News
35
Product announcement

TLDR

Invoca launched AI agents that automatically book patient appointments in major EHR systems and feed booking data to Google and Meta bidding platforms.

PPC Land reports that Invoca has deployed AI agents capable of booking patient appointments directly into Epic and four other EHR platforms, with booked visits now integrated into Google and Meta bidding systems. The move addresses a significant gap in healthcare call handling—only 54% of calls to providers reach a person, per Invoca's data—automating the appointment-booking process for paid-search campaigns while raising questions about what patient data flows to advertising platforms.

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