Meta changes 'Further limit reach' label to 'I need a specific audience' in Advantage+ settings
Reported by Paid Media News
28
News
TLDR
Meta relabeled the button that disables Advantage+ Audience expansion from 'Further limit the reach of your ads' to 'I need a specific audience,' signaling possible future changes to targeting controls.
Jon Loomer reports that Meta changed the label on the toggle that turns off Advantage+ Audience expansion, replacing 'Further limit the reach of your ads' with 'I need a specific audience.' The change appears cosmetic with no confirmed functional shift to how targeting suggestions work, but Loomer interprets the rebranding as a signal that Meta may be planning further development of the audience section and possibly wants to discourage manual targeting restrictions in favor of its automated bidding approach.
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