Meta launches tiered One subscription plans for Facebook, Instagram, and WhatsApp with link-sharing limits
TLDR
Meta rolled out four subscription tiers for One Business, bundling verification, support, and link-sharing allowances—most notably capping free monthly link shares at two and monetizing higher volumes.
Jon Loomer breaks down Meta's four One subscription tiers—Essential ($14.99/mo), Advanced ($49.99/mo), Expert ($149/mo), and Max ($499/mo)—each priced per connected account. The Essential tier offers a verified badge, impersonation monitoring, and basic AI-powered chat support. Advanced adds one human support case per month, higher link-sharing caps (8 Facebook, 4 Instagram), scheduled posting, and audience-growth tools. Expert increases link allowances further (20 Facebook, 8 Instagram), bumps support to five cases monthly, and expands team access. Max, the premium tier, provides unlimited benefits across all features. The most contentious change: Meta capped free link shares at two per month, converting unlimited sharing into a paid subscription benefit.