Paid Media News by Eric Mandell

Google Makes Meridian, Its Marketing Mix Model, Available to Everyone

Reported by Paid Media News
32
Product announcement

TLDR

Google has released its open-source marketing mix model Meridian for public use to help marketers optimize budget allocation across campaigns.

Google Marketing Platform Blog announced that Meridian, its open-source marketing mix modeling tool, is now available to all users for improved marketing budget allocation and optimization across channels.

Topics:Paid Search & AdvertisingTools & Platforms
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